How many potential customers visit your website every day? And how many of them actually make a purchase? 🤔

On average, only 1-3% of website visitors immediately become customers. The rest of them leave. But this is not a reason for despair - it's a huge chance! It's not a loss, but an opportunity to regain an interested audience.

Here's how to work effectively with this "lost traffic":

🔁 Facebook/Instagram/Google Remarketing

Show ads to those who have already visited your website. This is extremely effective!

✅ Did the customer look at the product but not buy it? Remind us of him!

• Example: A customer browsed your website for a pair of sneakers, but didn't add them to the basket. After a while, an advert for these particular sneakers appears in his Facebook feed with the following caption: "Still looking for the perfect pair? These are waiting for you!"

✅ Clicked the button but didn't fill out the form? Encourage completion!

• • Example: A user has started to register for a webinar but has not completed it. He sees an advert on Google: "Don't miss it! Complete your registration for webinar about X and get a bonus!"

✅ Licking the cat but not paying for it? Return it to the purchase!

• • • Example: A customer has added books to their cart but hasn't checked out. He is shown an Instagram ad with a visualisation of his basket and the text: "Your books miss you! Place your order now!"

This is a "warm" audience that has the highest chance of coming back and becoming your customer.

📩 Email-Marketing and Hanging Shopping Carts

Set up an automated email series for those who have added a product to the cart but haven't completed the purchase. Get creative!

• • "You forgot something 😌"

    • Example of a letter: Theme: "Your basket is waiting for you! 🛒". Text: "Hello! It looks like you left item X in your basket. We would like to remind you that it is still there! Complete your purchase and we'll deliver it straight to your door."

  • "Another 24 hours and your discount will disappear!"

    • Example of a letter: Theme: "🔥 Last chance for a 10% discount!" Text: "You have added product Y to your basket. Only now you can complete your order with a 10% discount using the promo code SAVE10. The offer is valid for 24 hours!"

  • "You are also interested in this product?"

    • Example of a letter: Theme: "Have any questions about your order?" Text: "We can see that you are interested in product X. Perhaps you have any questions? Our manager is ready to answer or help with the ordering process."

💬 Chatbots with Reminders

Automated bots in Telegram, Messenger, or on the website can become your personal "reminders":

• • Remind you about the abandoned item.

    • Example message: "Hi, you forgot your item in the basket on our website. Would you like to return and complete your purchase?"

  • Offer a personalised discount.

    • Example message: "We see that you were interested in our marketing course. Would you like to get a special 5% discount on your first payment?"

  • Help with the payment process if you have any difficulties.

    • Example message: "Did you have any difficulties paying for your order? Write 'help' and we will connect you with a manager."

📊 Analysis of Lost Traffic through Google Analytics

Use Google Analytics 4 to be a real detective!

• • See at what stages users "fall off" the sales funnel.

    • Example: You analyse the "User Path" report and see that 70% of visitors who visit the product page leave the site from the delivery page. This is a signal that perhaps the delivery terms are unclear, too expensive, or there are some technical problems.

  • Identify and remove barriers: perhaps the page loads slowly, the form is too complicated, the price is out of date, or there are other technical/content issues.

    • Example: Thanks to Google Analytics, you've discovered that users are leaving the site in droves after 5 seconds of loading the catalogue page. Solution: Optimise images and code to speed up loading.

🔥 The focus is not on new traffic, but on working with existing traffic! It is economical, extremely effective and can actually give you +20-50% of sales 💰 from the audience that has already shown interest.

Tired of losing potential customers? "WIN Business" Marketing Agency will effectively set up remarketing and chatbots to recover lost traffic and turn it into real sales! 

We all know these phrases: - "It's expensive" - "I'll have to think about it" - "I'll see about it"

And we often hear in response: - "Okay, contact us"... and we lose the sale. 😢

An objection is not a final "no". It is more like "explain it to me better"! It is a request for additional information, clarification, or simply a manifestation of a hidden doubt.

Here's how to work with objections effectively without losing the client 👇

🎧 Listen, don't interrupt

Most salespeople immediately jump into the fray with arguments. But it's better to let the customer speak up. Make him feel that he is being heard. And then ask clarifying questions that will help you understand the real reason for the doubt:

Example: Client: "It's too expensive!"

• • You: "I see. What is it about this offer that you find so expensive?" (Pause. Give the client a chance to explain.)

  • You: "What exactly are you comparing our product/service to?" (This may reveal that the client is comparing to unequal options.)

🧠 Use the "Yes, but" technique

Do not argue with the client, but agree with their feelings or opinion in part, and then provide a counterargument or explanation. This creates a sense of understanding rather than conflict.

Example: Client: "The price is too high."

• • You: "Yes, I agree, it's an investment, but you get not just [product name], but [benefit 1], [benefit 2], [benefit 3], which guarantees you [specific result]. It's a complete package."

Example: Client: "I need to think about."

• • You: "I know this is an important decision, and I respect your desire to think about it. To make it easier for you, let me send you a brief comparison of our rates with our main competitors so that you have a complete picture to make your decision."

📦 Pack Benefits into Value

The customer does not pay for a product or service, but for the value they receive. Your task is to show that your offer is worth the money by explaining the benefits in the context of their needs.

Example: Client: "Delivery is expensive."

• • You: "It's not just a delivery fee - it's a guarantee that your order will arrive in 24 hours, completely intact, with real-time tracking and without any nasty surprises or delays."

Example: Client: "Why is the price of this cream so high?"

• • You: "The price is higher because it's a premium product based on rare natural ingredients, not mass-market 'chemicals'. It provides not just moisturising, but deep nourishment and skin regeneration, which is confirmed by clinical studies."

💬 Scripts + Training = Confidence

Theoretical knowledge is great, but without practice, it's dead. Teach your team specific phrases to handle the most common objections and practice them in role-playing games or training sessions. When people are confident in their words and know how to respond, they are heard and trusted.

Example: Hold a weekly 15-minute session where managers take turns practising responses to objections and others give feedback.

🔥 Remember: Objections are not the enemy, they are an opportunity! Every "expensive" is a chance to show value. Every "I'll think about it" is a signal: "Explain better."

✅ Bottom line: Don't try to convince the customer of anything. Instead, help them make the best decision for them by dispelling their doubts. This is not manipulation, but a quality service that builds trust.

Do you want your managers to work confidently with any objections? "WIN Business" will not only set up your advertising campaign, but also share effective marketing solutions that reduce objections before the conversation! 

Most people don't "see" in numbers or complex terms. 500 watts? 20 gigabytes? pH 5.5? - our brains "switch off" if there is nothing to compare it to. 🧠❌ It's like trying to explain a colour to someone who has never seen it.

But if you say: "This compact car vacuum cleaner has the power of a construction vacuum cleaner" - ❗ People immediately imagine the power, the format and the benefits. Instant understanding!

🎯 Solution: Explain through analogies

Always strive to turn the complex into the simple and the incomprehensible into the familiar.

Instead: ❌ "Our system processes 4 teraflops per second." Try: ✅ "It's like 1,000 people calculating on calculators at the same time - only instantly and without errors."

Instead: ❌ "Our serum has a concentration of 5% niacinamide." Answer: ✅ "It's like a half-litre bottle of vitamins - just for your skin, a daily dose of beauty and health."

Instead: ❌ "Our new electric car charges from 0% to 80% in 20 minutes." Answer: ✅ "Charging our electric car up to 80% is like having a cup of coffee in your favourite cafe."

🍏 Take a look at Apple - the Masters of Analogies

They rarely say "the A18 processor has 6.3 billion transistors" because they understand that it doesn't tell the mass consumer anything. Instead, they use comparisons that instantly show value:

• • "3 times faster than the previous one" - an immediate improvement.

  • "Working 2 hours longer is like watching another film on Netflix" -- a concrete benefit in a familiar context.

  • "Our screen is brighter than ever -- it's like looking at the real world through a window, not a picture."

📌 Analogy formats that work:

• • Comparing "how…"

    • Example: "Our new Wi-Fi router works like a superhighway for your data."

  • "It's like…"

    • Example: "Getting a loan from us is like ordering a pizza online: fast and without unnecessary movements."

  • "Imagine that…"

    • Example: "Imagine having a personal financial advisor 24/7 - it's possible with our app."

  • "It's like having…"

    • Example: "By purchasing our premium subscription, you get to have a personal trainer and a nutritionist in one app."

  • "As much as…"

    • Example: "Our security system is as reliable as a bank vault, but affordable for your home."

📣 Your product should not be understandable in itself - you have to make it understandable! And comparison is your best ally in sales and communication. 😉

Is your product difficult to understand? Marketing Agency "WIN Business" will help you to "pack" your benefits into simple and understandable messages, using effective analogies in targeted advertising and SMM! 

Most businesses have only one offer, and the customer thinks:

🧐 "Either I take it or I leave..."

But if you add a more expensive version of a product or service, the situation changes:

🧠 "This is the basic version. But that one is much better. Maybe I'll pay extra?”

📊 Fact

More than 30% of customers choose premium, if such an option is available.

And even if they don't, your average price automatically increases.

📌 What it looks like in practice

Annex 1 (services):

• Basic package: $300 - advertising setup

• Premium: $450 - advertising + support + chatbot + creatives

 ➡ A person sees that for $300, it's just a service. For $450, you get a turnkey solution.

Stock 2 (product):

• Ordinary coffee - $15

• Premium coffee - $20 with author's roasting and decor

 ➡ Not everyone buys the premium, but it looks more expensive and improves the brand's perception in general.

🧠 How to create a premium product

1. Add value, not just costs:

• The gift

• Subscription

• Personal support

• Delivery in 1 day

• More volume or bonuses

2. Name premium beautifully:

• • PRO

  • MAX

  • EXPERT

  • "Bestseller"

  • "For the most demanding"

3. Show that the choice is the customer's:

• •  "Three formats to choose from"

  •  "Choose what's right for you"

✅ Even if the client does not choose premium, he will start thinking:

“Perhaps I am underestimating this product…”

And this is the first step towards increasing the cheque. 📈

Are you planning to launch a premium product but don't know how to communicate its value? Marketing Agency "WIN Business" will develop a promotion strategy for you (targeting, SMM, website) that will clearly emphasise exclusivity and attract the target audience!

Successful sales do not always mean more customers. It often means a bigger cheque from each one.

📦 One bought cat food and left.

📦 Another bought food + bowl + toy - and you have already doubled your income.

🧠 How it works

When a person has already made a purchase decision, they are more open to additional costs.

And here your task is not to remain silent, but to:

🗣️ “This laptop often comes with a case and a mouse”

🗣️ “Want to add an antibacterial filter right away?”

🗣️ “You have a large order amount - I can give you a discount on the second product”

💡 Examples of related products

Main product / Related product

• • Smartphone / Screen protector, case, charger

  • Pizza / Drink, sauce, dessert

  • Cosmetics / Sponges, micellar water, after cream

  • Chatbot / Automatic Email, SMS series

  • Consultation / PDF guide, video, action plan

📌 What's important

1. The proposal should be logical -- not interfering, but complementary.

2. Frame it as a concern:

• • "To avoid running around afterwards, I got the kit right away."

  • "It will be easier to use.”

3. Add an incentive:

• • discount

  • gift

  • delivery free of charge

🔥 Result

❌ You don't impose - you help

❌ You don't sell more - you solve more problems

 And most importantly, your average check grows automatically 📈

Want to maximize every sale? Marketing Agency "WIN Business" will help you set up effective cross-sell and upsell strategies through targeted advertising, SMM and smart chatbots, increasing the average check! 

Customers don't buy price - they buy value.

And if you want to increase sales, the benefits should be as obvious as the elephant in the room🐘.

🔎 How it works

The buyer's brain evaluates every second:

“Is it profitable for me or not?”

“Do I need it now or later?”

And if you don't answer it directly, the client will leave.

🧠 How to submit a benefit

✅ Clearly show the savings:

• Instead of "Price $1500.”

• Write: "Discount $300 -- now only $1200!”

✅ Compare with other options:

• • “For this price, you will receive not 1, but 3 consultations”

  • “It's like buying coffee every day for a month - but for life”

✅ Add urgency:

• “Only until Friday”

• “10 sets at a special price”

• “The price increases every week”

💡 Focus on the profitable

Formulated as a 'cost' / Rephrased as a 'benefit'”

• The package costs $2500 / You save $500 compared to purchasing individually

• 5-week course - $1000 / Only $28 per day

• Delivery $150 / or free of charge for orders from $1000.

🔥 Bottom line.

❌ The client does not want to spend

 ✅ The client wants to buy at a good price

Show him how he wins, and sales will soar 🚀

Do your advantageous offers go unnoticed? "WIN Business" Marketing Agency knows how to make them stand out from the competition! We will set up targeted advertising and SMM campaigns that will draw maximum attention to your promotions!

At first glance, it seems that a lack is bad. But experienced marketers know better:

a disadvantage = a reason to trust + a point of advantage in comparison.

💬 How does it work?

🔸 You show the flaw first - and the client understands: "Oh, these guys are honest!”

🔸 You immediately explain why it is even better than the competition.

📦 Examples

❌ “We are not the fastest delivery”

 ✅ “Yes, delivery takes up to 3 days. But we don't skimp on quality and don't pack the goods in a haphazard manner.”

❌ “Our product is more expensive”

 ✅ “Yes, we cost more. But our support service works 24/7, and the warranty is 2 years, not 2 weeks.”

❌ “It is difficult to establish”

✅ “It takes a little time to connect - but then everything works automatically and smoothly for years.”

🎯 Why it works?

1. 1. Honesty inspires trust

   2. A disadvantage you admit cannot be exploited by a competitor

   3. You control the frame of perception - the client sees the situation through your eyes

🔥 Recommendation: 💡 Write a list of 3-5 cons of your product.

And for each one, find a counter-argument that makes it a feature or advantage.

Do you have product features that seem like disadvantages? "WIN Business" Marketing Agency will help you turn them into unique advantages in your marketing communication! We will create convincing messages for your website, social media and advertising.

Google Analytics is not just a traffic counter. It's a detective who tells you exactly what your customers want.

Without analytics, marketing becomes a guessing game.

🔍 What you can learn

🔸 Which pages are viewed the most?

🔸 Where customers fall out of the funnel?

🔸 What products are added to the basket but not bought?

🔸 Which traffic channel (Google, social media, email) brings the best customers?

💡 Example

🛒 You see that 80% of users visit the promotion page, but 60% of them don't click "Buy".

👉 So, the "Buy" button is not visible, or the price is questionable.

🧠 The solution: change the design, add a time limit ("only until the end of the day!"), and see the conversion rate grow.

✅ 3 quick actions

1. Install Google Analytics 4 (or make sure it's working).

2. Set up goals (for example, purchase, add to cart, click to contact).

3. Analyse the top 3 indicators every week:

• • Page conversion

  • Sources of traffic

  • Behaviour of new visitors

🔥 Recommendation.: 💬 If you find it difficult to read reports, connect free visualisation through Looker Studio (ex Data Studio) or ask your marketer to set up a simple dashboard.

Don't want to "guess" in marketing? Marketing Agency "WIN Business" will set up Google Analytics for your business, help you "read" the data and turn it into specific sales!

Do you want your business to grow and develop by understanding your customers? Then customer surveys are not just a desire, but a necessity! And the best free assistant for this is Google Forms.

Without customer feedback, you are moving blindly. Imagine: you create a product that you think is perfect, but your customers ignore it. Why? Because you didn't ask!

🔍 What you can learn using Google Forms

• • The level of satisfaction with your products or services.

  • What is missing from your product range.

  • Why customers choose you (or competitors).

  • What problems they face when using your product/service.

  • Ideas for new products or improvements.

  • How customers found out about your business.

💡 Example

You've launched a new service, but the number of orders doesn't meet expectations. 👉 You create a survey in Google Forms, ask your customers what they are happy/dissatisfied with, what they lack, and what price they consider fair. 🧠 Solution: Customers answer that the service seems too expensive or that they don't understand its benefits. You adjust the pricing policy or rewrite the service description to focus on the benefits, and see the interest grow!

✅ 3 quick steps to implement surveys with Google Forms

1. Create your first questionnaire: Go to Google Forms and choose a template or start from scratch. Add simple and clear questions (open-ended, closed-ended, rating scales).

2. Share the link: Send the survey via email, post it on social media, add a link on your website or chatbot.

3. Analyse responses: Google Forms automatically collects and visualises responses. Export data to Google Sheets for deeper analysis.

🔥 Recommendation: 💬 Offer a bonus! To encourage customers to complete the survey, offer a small discount, a bonus to their next order, or participation in a drawing. This will significantly increase the number of responses!

Do you want to know what your customers really think? "WIN Business will help you not only create effective surveys in Google Forms, but also integrate the data into your marketing strategy to achieve better results! 

You already know that chatbots can facilitate communication, and that sales funnels are the path your customers take. But what if you combine them? 

Using chatbots in sales funnels is a powerful tool to automate, personalise, and scale your business!

Without this integration, you lose the ability to automatically nurture leads, collect information, and move customers to the next stage without direct manager involvement. It's like having an endless sales team working 24/7!

🔍 How chatbots integrate into the sales funnel

• Stage 1: Engagement (Awareness/Attraction)

  • Chatbot on the website/social media: Automatically answers the first questions, offers to subscribe to the newsletter or receive free material (lead magnet).

  • Example: A user goes to your Facebook page and the chatbot immediately offers: "Hi! Are you looking for information about our services? Get your free '5 Steps to Perfect Skin' guide!"

• Stage 2: Interest/Consideration

  • Chat bot consultant: Engages in dialogue, asks clarifying questions to understand the customer's needs, and offers relevant products or services.

  • Example: After downloading the guide, the chatbot asks: "Did you like the guide? What questions do you have about skincare? I can recommend our top moisturising product!"

• Stage 3: Decision/Conversion

  • Chatbot sales assistant: Helps to place an order, answers the last doubts (delivery, payment, return), offers additional products (cross-sell/upsell).

  • Example: The customer added an item to the cart but didn't pay for it. The chatbot sends a reminder: "You forgot about your purchase! Place your order now and get free shipping." Or: "You might be interested in a hand cream to go with your order?"

• Stage 4: Loyalty and Retention (Retention/Advocacy)

  • Support chatbot: Provides quick support after the purchase, collects feedback, informs about new products, promotions or loyalty programmes.

  • Example: A week after the purchase, the chatbot sends: "How do you like our new product? We'd appreciate your feedback! Next purchase with a 10% discount!"

💡 An example of successful integration

Case: Online sports nutrition store. 🛒 

Problem: Many visitors leave the site without making a purchase. 

👉 Solution: Implementation of a chatbot.

1. 1. 1. Ingestion: The chatbot on the website welcomes new visitors and offers to complete a short quiz: "Which protein is right for you?".

      2. Interest: After the quiz, the chatbot recommends specific types of protein in a personalised way based on the answers and sends links to these products.

      3. Solution: If a customer does not buy, the chatbot sends a reminder in a few hours or offers a free consultation with a nutritionist via a live manager if they have additional questions.

      4. Loyalty: After the purchase, the chatbot asks for feedback and offers a loyalty programme with cumulative discounts.

🧠 Result: 15% increase in conversion rates, reducing the workload of the support team and increasing the average check.

✅ 3 quick steps to integrate chatbots into your funnels

1. 1. Identify the key stages of your sales funnel where customers fall off.

   2. Develop scripts for your chatbot at each of these stages to solve specific customer problems.

   3. Choose a chatbot platform (e.g. SmartSender, ManyChat, Chatfuel, SendPulse) and integrate it with your marketing tools.

🔥 Recommendation: 💬 Don't be afraid to experiment! Start with a simple scenario at one stage of the funnel, analyse the results, and gradually expand the chatbot's functionality. Customers love convenience!

Do you dream of automated sales 24/7? WIN Business creates smart chatbots and builds sales funnels that work for you, increasing customer conversion and loyalty!